First and foremost, I think it critically important to stress that accreditations/certifications, while can be helpful, are not a requirement of a GOOD STAGER.
With that said, I do think that there are things the home seller, agent, investor, and builder should consider when making their decision.
Here are a few tips when selecting a home stager:
Review their portfolio. It's likely that you've heard or read this recommendation before. So, I'll be a bit more specific in terms of what you should be looking for:
- Style - The goal of a "good" stager is to ensure the style of the furniture and accessories are in line with the style of the home. When reviewing a stagers portfolio, check to see if the style compliments the home or instead is in conflict.
- Scale - This applies to the furniture as well as the accessories. Specifically, you want to ensure the stager has the capability of designing the space/rooms with the right scale items.
- Quantity of items used - Is there a good balance of furniture and accessories used?
Can they meet your expectations? Within our industry, there are three distinct staging services. Before I get into them, I'd first like to recognize Kate Hartfor having created these standards. For more information please see her blog titled: Creating a Standard in the Staging Industry:
Here are the three and a little detail behind each: SIMPLE: Vignette staging; light furniture (if any at all) no rugs, limited art. STANDARD: Key Room staging (LR, DR, Kitchen, FR, Entrance) and includes furniture and accessories: SELECT: More of a model home look. If they only provide SIMPLE/vignette-like staging and you instead are expecting a more completed look, then it's best to keep searching.
Experience: How many homes have they staged and at what price point are the homes?
Testimonials: Testimonials can speak volumes to the quality of work and the work ethic of the individual you're considering using. Ensure you ask for references as well.
I hope you find this list helpful.
Kathy
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A Real Estate Staging Association Finalist for Professional Stager of the Year 2010, Kathy Nielsen understands what it takes to help sell homes quickly. Considered an expert within the home staging industry, and having years of experience, Kathy makes the perfect choice for preparing your home for the market in the Atlanta area.
Website: Home Staging Atlanta
Before and After Pictures: Atlanta Home Staging Portfolio:
Email: Kathy@HomeStagingAtlanta.com
