The Effectiveness of Home Staging
I read an interesting blog post this morning written by a Broker/Realtor by the name of Loreena Yeo. In it, she describes a home in Texas that would have a much easier time of getting their desired price if they would only seek the advice of a professional home stager and an agent that believes in the value of staging. You can read the entire post here. As a professional home stager in Atlanta, Georgia, I couldn't agree more. I've had the great privilege of working with many home sellers and have not only helped them obtain their desired price but also have helped them sell more quickly.
Case in point, this town home, pictured below, had sat on the market for 2 years. The frustration the homeowners had experienced had reached an all time high. With reason. Two years is an incredibly long time for a home to sit. The agent who had this listing had used us in the past and had recommended that they have the home professionally staged.
In the initial visit, I entered the home using the buyers-eye. My objective is to try and emulate the same experience the potential buyers were experiencing. In this particular home, I simply wasn't connecting with the home on an emotional level. The home was empty; void of anything that would allow me to envision living here.
After we staged the home, I remember locking the door behind me and knowing with all the certainty in the world that we'd be de-staging this home soon. I was right. The home went under contract in less than 8 weeks after we staged it.
Here's how the home looked before and after:
This is what the potential buyers were seeing when they toured the home.
Georgia Interior Solutions (GIS), LLC is Atlanta Georgia's Premier Home Staging Provider. Owner and Real Estate Staging Expert, Kathy Nielsen has appeared on the pages of Atlanta Magazine, Atlanta Home Improvement; Atlanta Business Chronicle and the Atlanta Journal Constitution. You can also see one of her staged homes on HGTV's hit show Sleep On It. With their extensive home staging portfolio, you'll quickly learn that they have the experience and knowledge on what it takes to make your home and/or listing appeal to the prospective buyers. Contact them today for your free no-obligation appointment: 678 522 8392.
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About the Author: Kathy Nielsen, a RESA 2010 Home Stager of the Year Finalists is a nationally recognized leader within the home staging industry, offers affordable home staging solutions to help sell your home more quickly. Kathy can be reached via email at info@homestagingatlanta.com or by phone at 678 522 8392. Their Atlanta Home Staging services offer a variety of options to accommodate all budgets. To view examples of their before and after pictures, visit their portfolio at Home Staging Atlanta Gallery.
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