How to Ensure Your Home Appeals to a Broad Base of Prospective Buyers
If you've ever toured a model home, it's likely that you've noticed that the secondary bedrooms are typically staged as a boys' room and the other as a girls' room. The third bedroom, assuming there is one, is typically done as an office. There's a reason for that. The developer, by design, is positioning the home to appeal to all types of buyers. Smart? You bet.
As a home seller, you have the same opportunities. Here are a few tips:
- Avoid "labeling" the room - Typical labels are "children's names." For example "Johnny's Bedroom." When buyers enter "Johnny's Bedroom" the subliminal message being conveyed is that it's Johnny's, not theirs. You want buyers to envision it being their home. Another example, and one I see quite often as a home stager in Atlanta (although, I'm sure this happens everywhere) is to see diplomas on walls. While you have every reason to be proud of that accomplishment, it's another label reminding the buyers that the home is yours.
- Don't make assumptions - Just because you may be using one of the secondary bedrooms as a storage room, don't assume that the buyer will want to do the same. In addition, it screams that your home lacks storage. Your best bet is to set the room up as a bedroom.
- Use props - Buyers are motivated by their emotions. "Nice things" evoke "nice emotions." Props can range from white fluffy towels to new bedding and no, they don't have to be expensive.
Home Staging Atlanta - Kathy Nielsen - 678 522 8392
RESA Professional Stager of the Year - Southern Region 2011
Whether your home is vacant or occupied, this Atlanta Georgia Home Stager, Kathy Nielsen, understands what it takes to sell a home quickly. Her homes have graced the pages of several publications, appeared in TV commercials as well as on HGTV's hit program Sleep On it.
With years of experience and a massive inventory - Kathy makes the perfect choice.
Home Staging Website: Home Staging Atlanta
Before and After Pictures: Atlanta Home Staging Portfolio:
Email: Kathy@HomeStagingAtlanta.com
Blog: Atlanta Home Staging
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- How to ensure your home appeals to a broad base of prospective buyers
Kathy....that was good information and I enjoyed reading it.
Thanks for the great advice Kathy. I wish everyone would heed your suggestions. Have a great summer!
Good Morning Kathy,
Thanks for the post. Have a great day.
I couldn't agree more Kathy. Every staging consultation I do I stress NEW towels. All square footage is valuable and I tell people it is better to have a guest bedroom totally vacant than filled with junk. Sends the wrong message.
Good points.....
Kathy, well done! Broad appeal is so important. Sellers are always amazed when we discuss the messages their house is sending out. They've 'never thought of it that way'.
Kathy,
Great tips for sellers, I enjoyed looking at your before and after photos too.
It is so amazing to see the difference the little things can make....
Kathy,
Great tips for sellers, I enjoyed looking at your before and after photos too.
It is so amazing to see the difference the little things can make....
All great points, Kathy! Thanks for this post.
Hi Kathy, all very good tips, I like the advice of "No Assumptions"...
Great tips Kathy. I hope you don't mind if I re-blog this post.
Hi Kathy, great tips. I struggled with a seller over his dining room that he was using as a piano room. I tried to tell him that it would be best if he could turn it back into a dining room. He flat out refused. You have no idea how much feedback I got on that one room!
So true, Kathy. I always enjoy your posts -- well-written, filled with good information, and concise. Thank you!
Gret post-never, ever make assumptions!! Winning post!!
Great post as usual Kathy! Excellent information's and great tips!
Thanks for sharing,
Adam
Kathy...Yes, yes, yes, and yes!
Thanks for the tips Kathy. I went on your webpage and your work speaks for itself - amazing transformations! Really beautiful!