Mike came up with a perfect solution for sellers that was an absolute win-win for everyone involved. During the Open House, the seller had a yard sale. I love this idea for a variety of reasons:
1) Client (seller) was able to get rid of some of the items that tend to clutter our closets, basements, attics, etc.
2) This combination open house and yard sale brought in 15 people who viewed the home.
3) Mike grew his prospect list.
Thanks, Mike, for sharing this with us. It's a great idea!
Kathy
Last weekend I had an Open House while my Seller had a Yard Sale. We placed both Yard Sale and Open House Signs in the neighborhood. I brought a cooler with water and canned soda which we set out for the customers to enjoy. Inside I set up the usual Open House Swag, music, lighting, listing book, flyers etc... Outside was fun and light. It was a polo shirt and shorts day with lots of company and laughs.
We met 20 people in the 3 hours I had the Open House. 15 viewed the home 11 people signed in with legitamite contact information for future prospecting. I recieved 3 buyer leads 1 of which was pre approved today to Search for a Home.
I definitly suggest asking your clients during your lisintg appointment if they plan on having a yard sale and would they mind if you come and have an open house the same day. I was very pleased with the outcome. If they say "no" you are off the hook for open houses and they will at the very least appreciate your good marketing idea.
I must give credit to Pam Weingarth of Keller Williams-Elite Partners for her great Suggestion of the Yard Sale/Open House while she was teaching Camp 4:4:3 at my office. Without her suggestion, I would probably not have thought of this on my own.
Mike Gallo
http://www.mikegalloproperties.com
email - M.J.GALLO@kw.com
Direct - 727-271-2667
Office - 1-800-745-0567
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Kathy,
Thanks for reblogging this. Great idea! I will incorporate it in my business, too.
Kathy - That is a great idea to get attention, everyone stops for a garage sale.
Great idea & I just had a garage sale! I was bored to death.
I don't think I would like the idea because there could be too much distraction going on outside. And people who are visiting the garage sales could use the opportunity to check out items in the house to put in their pockets.
Kathy- thanks for the reblog. It's a great way to motivate the seller and get them involved in clearing out their "clutter".
Kathy, Thank You for Re-Blogging.
Hi Kathy, a Yard Sale, what a great idea! Love it and will add it to the list of marketing recommendations. Thanks for re-blogging.
Hi Kathy, I missed this post, thanks for reblogging it. I watched this process on a TV show last year. Thought it was a great idea then as well.
Super results for the salesperson.
Kathy. Thanks for the re-blog. This is a unique idea and just may work in my area.
We had a Neighborhood Garage sale and boy it drew some crowds, great idea!
Hi Kathy! Thanks for the reblog, I had thought it was a good idea and suggested it before to a couple of agents and they both pooh poohed it. I will have to suggest it again and show them the
results that Mike got...
Creative idea! I usually suggest skipping the garage sale and donating to charity...this is a creative way to reconsider the garage sale concept!