Staging hits the Parade.
Parade is an insert found in our Sunday paper the Atlanta Journal Constitution. I believe it's an insert in many papers across the country so you may want to check. In the Sunday edition, there's an article on 5 Biggest Real Estate Myths written by Vivian Marino.
Myth #5 - Your home must be turned into a showplace before it's listed.
Realty: Homes in mint condition are the first to be sold, but sellers must be careful not to over-improve. Some renovations can exceed what is customary for comparable homes in an area, while others may compromise a home's character-like redoing the kitchen in a 1920 Craftsman-style house with stainless steel and granite.
Improvements can shorten the time it takes to sell a home but rarely are moneymakers. One survey found that homeowners can recoup 78.8% on average, for remodeling a basement. Put another way: They'll lose 21.2%. A less-expensive strategy is to "stage" a home, creating a neutral setting that appeals to a range of tastes. The goal is to draw attention to a home's merits and minimize its shortcomings.
At Georgia Interior Solutions, the words "drawing attention" and "neutralizing" settings speaks specifically to what we do with each and every staging project. These solutions are investments that do pay off! Thanks Vivian for the confirmation.
Kathy
Home Staging Atlanta - Kathy Nielsen - 678 522 8392
RESA Professional Stager of the Year - Southern Region 2011
Whether your home is vacant or occupied, this Atlanta Georgia Home Stager, Kathy Nielsen, understands what it takes to sell a home quickly. Her homes have graced the pages of several publications, appeared in TV commercials as well as on HGTV's hit program Sleep On it.
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THIS is a very interesting post. I have to admit I agree. A house does NOT need to look like a showplace... it needs to looks IT'S absolute best. IT's being the key word!
I say this an interesting post because this gives me a "read" on how the public my be percieving staging... which is totally wrong. But somehow that is the perception.
Hmmm....
Me
I saw the comment also in the Parade this morning and put it aside ... Great exposure.
All of our brains are wired the same!
I don't know, Kathy, I didn't read the article, but judging from what you relayed about the articel, I still see it as a misconception...we need to continue educatng the public as to what Staging IS and what it ISN'T...and how the market has changed to a point where it is NECESSARY!
VAL
Thanks all for the comments. I think the bottom line message that the author is conveying is that staging is a less-expensive strategy that does pay off!
Here's my take: A home does need to looks its' best. The value of a stager is that they understand what it takes to "showcase" the home.
Kathy
I think people still don't get it. A showplace, maybe not, but looking like a bomb hit it, NOT!!
Phyllis Pafumi